This Business Guide is intended to be a tool to help you do business with the Army and with the Army Medical Command. I encourage you to read it carefully and to follow the steps outlined below. Take the time to prepare properly; it will produce positive results. If you plan on printing this Business Guide for reference later you can download it in Word format by clicking here (Business Guide.doc).
Target your Product or Service
Register your business with Federal Government contractor databases
Familiarize yourself with Federal, DOD, and Army procurement procedures
Investigate other opportunities
Seek additional assistance as needed in the Army and DOD marketplace
Do your research and market your firm well.
To be a successful government contractor, you need to treat the Government like a customer. As a business owner, you should think through the same issues that you would if you were planning to sell to a private company or to an individual client.
Here are some basic questions that you must be able to answer:
- Do you have a product or service that few other companies sell?
Know the Federal Supply Classification (FSC) Code and North American Industry Classification System (NAICS) Code for your product or service. Many government product/service listings and future procurements are identified by FSC (http://www.dlis.dla.mil/h2/) or NAICS Code (http://www.census.gov/naics).
NOTE: Effective October 1, 2000, Small Business Size Standards for all Federal Government programs will be those that the Small Business Administration (SBA) has established for industries as described in the NAICS. Size Standards for industries described in Standard Industrial Classification (SIC) Codes no longer apply.
Be able to explain clearly and quickly what makes your product or service better than that offered by your competitors. (An interesting exercise that may help with this is to develop your own 30-second radio advertisement.)
Outstanding "past performance" is one of your most valuable assets. Be prepared to offer references who will confirm your past performance.
- Do you know what agency needs your product or service?
The Government spends over $200 billion every year for goods and services. Determining the segment of the Government that is right for you is essential. When you are target marketing to the Federal Government, keep these important issues in mind:
- Assess your competitive edge.
- Familiarize yourself with the agency's mission.
- Know what the agency you are targeting purchases.
- Know how the agency contracts.
- Focus on opportunities in your niche and prioritize.
- Make appointments and attend contracting sessions. Network.
- Be persistent and do a follow-up on each activity.
The Army Medical Command Health Care Acquisition Activity specifically buys:
- Direct health care services
- Physician services
- Nursing services
- Dental services
- Ancillary health care services
- Radiology, Laboratory, Pharmacy services
- Occupational health services
- Clinical support staff
- Ambulance services and medical transportation services
- Medical transcription
- Hospital housekeeping
- Third Party Billing Services
- Medical and surgical equipment, maintenance and supplies
The Army Medical Research and Materiel Command (USAMRMC), through its Medical Research Acquisition Activity, conducts programs in:
- medical research
- medical materiel development
- medical logistics and facility planning
- medical information systems, and
- development of new technologies to improve military health care on the battlefield.
The USAMRMC is engaged in a broad spectrum of activity, from basic research in the laboratory, to innovative product acquisition, to the fielding and life cycle management of medical equipment and supplies for deploying units.
You can find a list of the Army's Major Commands and contacts for each at http://sellingtoarmy.com/major_commands.asp.
- Can your business financially support the execution of a government contract? The Federal Government normally only pays after completion of all required work, or delivery and acceptance of any required products or goods. Even then, payment approval procedures and payment cycles may delay payment by a month or more.
The main government registries are:
- Central Contractor Registration (CCR)
You must be registered in the CCR to be awarded a contract from the Department of Defense (DOD) (http://www.ccr.gov/). The CCR is a database designed to hold information relevant to procurement and financial transactions. The CCR affords you the opportunity for fast electronic payment of your invoices. When you register with the CCR you will need a DUNS number and a CAGE Code.
- Dun and Bradstreet maintains the DUNS company identifier system utilized by both government and corporate officials searching for background information on companies. Go to http://www.dnb.com/US/duns_update/ to obtain your DUNS number.
- A CAGE Code is a five-position code that identifies contractors doing business with the Federal Government, NATO member nations, and other foreign governments. The CAGE Code is used to support a variety of systems throughout the Government and provides a standardized method of identifying a given facility at a specific location. The code may be used for a Facility Clearance, a Pre-award survey, automated Bidders Lists, identification of Debarred Bidders, fast pay processes, etc. The CAGE Code request process is now incorporated in the CCR registration (http://www.ccr.gov/).
PRO-Net was the contractor registry for small businesses. The U.S. Small Business Administration, the Department of Defense, the Office of Management and Budget and the General Services Administration have taken steps to simplify the federal contracting process by creating an integrated database of small businesses that want to do business with the government.
The integration of PRO-Net and DOD's Central Contractor Registration (CCR) databases has created one portal for entering and searching small business sources. This integration assists small businesses with marketing their goods and services to the federal government.
Procuring agencies and contracting officers who relied on PRO-Net as the authoritative source for vendors that are certified in SBA's 8(a) Business Development program, HUBZone Empowerment Contracting Program and Small Disadvantaged Business program now access this information through CCR. To conduct market research and confirm eligibility for SBA's procurement preference programs, users can now go to the CCR Web site at http://www.ccr.gov/ and click on the "Dynamic Small Business Search" button. All of the search options and information that existed in PRO-Net will now be found at the CCR Dynamic Small Business Search site.
Some suggestions for improving the effectiveness of your CCR registration:
- Be sure to list your company's legal name and any DBA you use. When submitting proposals, use either your legal name or DBA as you listed it in the CCR.
- When identifying your business type, select all that apply to your company. Do not assume that selecting Small Disadvantaged Business also identifies you as a Small Business.
- Minority Institutions and Hispanic Serving Institutions are Institutions of Higher Education that are listed as such by the Department of Education. Don't check these blocks unless you are on the current Department of Education list.
- Select all NAICS Codes and SIC Codes that apply to your business. We usually do our searches by NAICS or SIC Code. If you do not have these listed in your registration, your company will not be identified during our search.
- Points of contact are people within your company who can provide information on the topic.
- Keep your registration up to date!
- Online Representations and Certifications Application (ORCA)
Beginning January 1, 2005, the Federal Acquisition Regulation (FAR) requires the use of the Online Representations and Certifications Application (ORCA) in Federal solicitations as a part of the proposal submission process. ORCA is a web-based system that centralizes and standardizes the collection, storage and viewing of many of the FAR required representations and certifications previously found in solicitations. With ORCA, you now have the ability to enter and maintain your representation and certification information, at your convenience, via the Internet at http://orca.bpn.gov. In addition, rather than receiving and reviewing paper submissions, government contracting officials can access ORCA and review your information online as a part of the proposal evaluation process. You will no longer have to submit representations and certifications completed in ORCA with each offer. Instead, a solicitation will contain a single provision that will allow you to either certify that all of your representations and certifications in ORCA are current, complete and accurate as of the date of your signature, or list any changes.
Although architect-engineer firms can voluntarily submit the Standard Form (SF) 330 Part II through ORCA, they still must submit this form to each agency for which it wants to be considered for projects that are not publicly announced.
To prepare for this requirement and to register in ORCA, you will need to have two items: an active Central Contractor Registration (CCR) record and a Trading Partner Identification Number (TPIN) identified in that CCR record. Your DUNS number and TPIN act as your companys ID and password into ORCA. (Visit www.ccr.gov for more information on creating and entering your TPIN). The basic information provided in your CCR record is used to pre-populate a number of fields in ORCA. Vendors are reminded to protect their TPIN from unauthorized use.
Once in ORCA you will be asked to review pertinent information pre-populated from CCR, provide a point of contact, and answer a questionnaire that contains up to 26 questions. The questionnaire is to help you gather information you need for the clauses. The questionnaire is not the official version. Be sure to read the provisions carefully.
The answers you provide are then automatically entered into the actual FAR provisions. You are required to review your information, as inserted, in context of the full-text provisions for accuracy; acknowledge the additional read-only provisions; and click a time/date stamp before final submission. You will need to review and/or update your ORCA record when necessary, but at least annually in order to maintain its active status.
Detailed information regarding ORCA, how to submit your record, and whom to call for assistance can be found on ORCAs homepage at http://orca.bpn.gov under Help.
FedBizOpps (http://www.fedbizopps.gov/) has been designated as the single source for Federal Government procurement opportunities that exceed $25,000. Government buyers are able to publicize their business opportunities by posting information to FedBizOpps via the Internet. Through this one portal commercial vendors seeking federal markets for their products and services can search, monitor and retrieve opportunities solicited by the entire federal contracting community.
Would you like to receive procurement announcements directly to your e-mail address? Then register for the free multi-agency electronic posting service for solicitations, requirements, awards and other acquisition-related documents.
CAUTION: When registering for this service, please keep in mind that if you elect to receive all procurement notices, it could result in receiving over 600 e-mail messages per month.
There has been a lot of discussion about the Federal procurement process becoming more like the commercial procurement model. However, there are many laws and regulations governing the federal process that do not apply to the commercial model. These laws and regulations are necessary to protect public funds, to implement Federal socio-economic programs, and to maintain the industrial base needed for Federal procurement.
Selling to the Military (http://permanent.access.gpo.gov/lps57820/www.acq.osd.mil/sadbu/publications/selling/) is an introduction to the broad subject of contracting with agencies within DOD. The handbook provides an introduction to DOD contracting principles and practices, and provides lists of products and services keyed to particular major buying offices.
The Federal procurement process is very complex. The following steps are intended to give you a very generalized overview of the process. You can find out more about the actual process by reviewing the Federal Acquisition Regulations (FAR) (http://www.arnet.gov/far), the Defense Federal Acquisition Regulation Supplement (DFARS) (http://www.acq.osd.mil/dpap/dars/index.html), and the Army Federal Acquisition Regulation Supplement (AFARS) (http://farsite.hill.af.mil/vfafara.htm).
The Procurement Process Overview
For proposed contracts over $25,000, the contracting officer will publish a "synopsis." This is a notification of the upcoming opportunity, and is usually released a minimum of 10 days before the solicitation.
Synopses are posted online at: http://www.fedbizopps.gov/
The next step is the actual solicitation. The term solicitation covers several types of documents, including Requests for Quotes, Requests for Bids, and Requests for Proposals.
Solicitations are posted online at: http://www.fedbizopps.gov/
- Contractor researches and bids on opportunities
There are many ways to identify opportunities of interest. These include browsing through the posted solicitations, conducting automated searches for solicitations using certain NAICS codes or keywords, and subscribing to commercial search services.
Once an appropriate opportunity is identified, a bid or proposal must be prepared and submitted in accordance with the instructions in the solicitation. Be sure to follow the instructions very carefully. Deviations from the instructions for preparation or submittal could result in a bid or proposal being excluded from consideration.
- Bids are evaluated
A Source Selection Board may be convened, which may include representatives from the requiring office, buyers, specialists, and contracting officers. The Board evaluates the bids on three major types of criteria:
- Technical merits (where applicable)
- Past Performance (for larger dollar-value contracts)
- The specific criteria used for the solicitation will be published in the solicitation.
If a Source Selection Board is not convened, the evaluation will be done by a Contracting Officer or Contract Specialist.
- Selection is made, contract is awarded
Once the selection has been made, the contract will be awarded to the winning contractor. The contract will also be sent to the Defense Finance and Accounting Service (DFAS).
Contractors must be registered with the CCR before they can receive awards.
- Performance of contract
The contractor performs the work or provides the items as stipulated by the contract. The contractor would then submit an invoice for work performed.
- Payment and Closeout
Once the invoice is received and certified as correct and ready for payment, it is sent to DFAS. DFAS will usually pay it during the next payment cycle.
Some contracts may require audits before the final payment can be made and the records closed.
- Federal Supply Schedule (FSS) contracts
Many supplies and services are purchased utilizing FSS contracts and the SmartPay Government Purchase Card (GPC). Contact the General Services Administration (GSA) for information on how to obtain a FSS contract (http://www.fss.gsa.gov/) and why you should accept the GPC (http://www.almc.army.mil/ALOG/issues/JanFeb99/MS382.htm) when doing business with the Federal Government.
- Small Business Programs
There are several small business programs that may be of interest to you, including the Indian Incentive Program, Mentor-Protégé, Small Business Innovation Research, Women-Owned Small Business, Veteran Owned Small Business, and the Historically Black Colleges and Universities/Minority Institutions Program. Information on these programs and much more is available for downloading from the Army Office of Small and Disadvantaged Business Utilization (http://www.sellingtoarmy.info/).
- Subcontracting opportunities
Regardless of your product or service, it is important not to neglect the very large secondary subcontracting market. The publication Subcontracting Opportunities with DOD Prime Contractors (http://www.acq.osd.mil/osbp/doing_business/Subcontracting_Directory_0908.pdf) lists all major DOD prime contractors by state and provides a point of contact (Small Business Liaison Officer) within each firm. We encourage you to investigate potential opportunities with these firms. Many also have websites that may be useful and we encourage you and them to team with each other.
SUB-Net (http://web.sba.gov/subnet/) is the SBA's Subcontracting Network. Prime contractors use SUB-Net to post subcontracting opportunities. These opportunities may or may not be reserved for small business, and they may include either solicitations or other notices -- for example, notices of sources sought for teaming partners and subcontractors on future contracts. Small businesses can review this web site to identify opportunities in their areas of expertise. While the web site is designed primarily as a place for large businesses to post solicitations and notices, federal agencies, state and local governments, non-profit organizations, colleges and universities, and even foreign governments also use it for the same opportunities.
- Department of Defense EMall
If you are interested in selling commercial, off-the-shelf items to DoD check the Department of Defense Emall (https://emall6.prod.dodonline.net/main/). This is a site where DOD buyers can find and acquire off-the-shelf, finished goods from the commercial marketplace. Vendors wishing to market their products to the DOD create an online "store" in this electronic mall for government buyers to browse. In addition to providing one-stop visibility for ordering from DoD electronic catalogs, the DoD EMALL offers cross-store shopping, allowing for comparison pricing and best value decision making. The EMALL also provides one-stop visibility of order status. The EMALL provides the benefits of reduced logistics response time and improved visibility of both government and commercial sources of supply, as well as facilitating the use of the government purchase card.
- Procurement Technical Assistance Centers (PTACs) (http://www.dla.mil/db/procurem.htm) are located in most states and partially funded by DOD to provide small business concerns with comprehensive information on how to do business with the Department of Defense. They provide training and counseling on marketing strategies, business development, small business programs, financial and contracting issues, and procurement regulations at minimal or no cost.
- Exchange System
If your company is engaged in retail activities, visit the Army and Air Force Exchange System. The exchanges are retail operations that provide quality products and a variety of services to the men and women of the Armed Forces, retirees, reservists, and their families.
- Defense Procurement & Acquisition Policy Office (DPAP) (http://www.acq.osd.mil/dpap/pdi/eb/ebusiness_policy_support_center.html) can provide assistance to firms getting started in the electronic marketplace.
- Online Procurement Assistance
can be found at the Procurement Reference Library at http://ec.msfc.nasa.gov/msfc/procref.htmland the Acquisition Reform Net Virtual Library at http://www.acqnet.gov/.
After you have identified your customers, researched their requirements, and familiarized yourself with the procurement regulations and strategies, it is time to market your product or service. The first presentation of your company's capabilities should be directly to the Small Business Specialists at the activities that buy your products or services. The Small Business Specialist will provide you additional points of contact for marketing the customer and pertinent information regarding long-range acquisition forecasts. Remember, the Department of the Army seeks quality solutions for its requirements in a timely and cost effective manner.
The Medical Command health care acquisition small business contacts are listed at: http://sb.amedd.army.mil/contacts.htm